Legal

Terms of Use

Last updated: June 17, 2026

By accessing or using pureterm.ca (the "Site"), you agree to be bound by these Terms of Use. If you do not agree, please do not use the Site.

1. About PureTerm

PureTerm is an insurance marketing agency that connects Canadians with licensed insurance brokers. We do not sell insurance directly. Policy obligations are the responsibility of the licensed broker and the issuing insurance company.

2. Use of the Site

You agree to use this Site only for lawful purposes and in a manner that does not:

  • Violate any applicable federal, provincial, or local laws
  • Infringe on the rights of others
  • Interfere with the operation of the Site or its infrastructure
  • Transmit any harmful, offensive, or unsolicited content

3. No Insurance Advice

The information provided on this Site, including our coverage calculator, is for general informational purposes only and does not constitute insurance, financial, or legal advice. Coverage recommendations are estimates only. You should consult a licensed insurance broker for personalized advice.

4. Broker Referrals

By submitting your information through the Site, you consent to being contacted by a licensed Canadian insurance broker. PureTerm does not guarantee any specific outcome, quote, or approval from any broker or insurer.

5. Intellectual Property

All content on this Site — including text, graphics, logos, and code — is the property of PureTerm or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works without our express written permission.

6. Third-Party Links

The Site may contain links to third-party websites. These links are provided for convenience only. PureTerm does not endorse or assume responsibility for the content or practices of any third-party sites.

7. Disclaimer of Warranties

The Site is provided "as is" without warranties of any kind, either express or implied. PureTerm does not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components.

8. Limitation of Liability

To the fullest extent permitted by law, PureTerm shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of the Site or any information obtained through it.

9. Governing Law

These Terms of Use are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.

10. Changes to These Terms

We reserve the right to update these Terms of Use at any time. The updated date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated terms.

11. Contact Us

If you have questions about these Terms of Use, please contact us at:
hello@pureterm.ca

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Don't Wait - Get Coverage Today

The longer we wait, the more expensive it gets. Lock in your rate today.

4.7 rating based on 500+ Canadians

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Don't Wait - Get Coverage Today

The longer we wait, the more expensive it gets. Lock in your rate today.

4.7 rating based on 500+ Canadians

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PureTerm helps Canadians find the right life insurance coverage and connects them with a licensed broker who shops 15+ carriers to get the best price for your family.

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PureTerm is an insurance marketing agency that connects Canadians with licensed insurance brokers across Canada. Policy obligations are the responsibility of the broker and the issuing insurance company. Coverage is subject to underwriting by the selected insurance company. Please see policy documents for full terms, conditions, and exclusions. The logos and trademarks displayed are owned by their respective entities. Refer to our Privacy Policy and Terms of Use for additional information.

Logo

PureTerm helps Canadians find the right life insurance coverage and connects them with a licensed broker who shops 15+ carriers to get the best price for your family.

Icon
Icon
Icon
Icon

PureTerm is an insurance marketing agency that connects Canadians with licensed insurance brokers across Canada. Policy obligations are the responsibility of the broker and the issuing insurance company. Coverage is subject to underwriting by the selected insurance company. Please see policy documents for full terms, conditions, and exclusions. The logos and trademarks displayed are owned by their respective entities. Refer to our Privacy Policy and Terms of Use for additional information.

Logo

PureTerm helps Canadians find the right life insurance coverage and connects them with a licensed broker who shops 15+ carriers to get the best price for your family.

Icon
Icon
Icon
Icon

PureTerm is an insurance marketing agency that connects Canadians with licensed insurance brokers across Canada. Policy obligations are the responsibility of the broker and the issuing insurance company. Coverage is subject to underwriting by the selected insurance company. Please see policy documents for full terms, conditions, and exclusions. The logos and trademarks displayed are owned by their respective entities. Refer to our Privacy Policy and Terms of Use for additional information.