Life Insurance Made Simple for Canadians
Term Life Insurance Coverage Designed Around Your Life.
Answer a few quick questions to help determine how much coverage you need, and we'll connect you with a licensed broker to find you the best rate and tailor the coverage to fit your needs.
How It Works
Easy Steps to the Coverage Your Family Deserves
Where do you live?
Coverage and pricing vary by province. Let's start there.
Answer a few quick questions about your income, mortgage, and family — takes under 2 minutes.
Answer a few quick questions about your income, mortgage, and family — takes under 2 minutes.
Answer a few quick questions about your income, mortgage, and family — takes under 2 minutes.
See a personalized coverage range calculated for your situation — no email required to see your number.
See a personalized coverage range calculated for your situation — no email required to see your number.
See a personalized coverage range calculated for your situation — no email required to see your number.
Speak with a licensed Canadian broker and receive real quotes from 15+ insurers within 48 hours.
Speak with a licensed Canadian broker and receive real quotes from 15+ insurers within 48 hours.
Speak with a licensed Canadian broker and receive real quotes from 15+ insurers within 48 hours.
By The Numbers
Canadians Are Getting Covered.
100+ families protected this month alone
Canadian Insurers We Work With
Canadian Insurers We Work With
Independent Brokers
Independent Brokers
Fast, Simple Process
Fast, Simple Process
No Cost Guidance
No Cost Guidance
Canadian Insurers We Work With
Independent Brokers
Fast, Simple Process
No Cost Guidance
Is Term Life Insurance right for you?
If the people in your life depend on your income, term life insurance may be one of the simplest and most affordable ways to protect their future.
You should consider Term Life Insurance if you..
Have children or dependents
Have children or dependents
Own a home or business
Own a home or business
Have debts you'd want covered
Have debts you'd want covered
Provide income for your household
Provide income for your household
Is Term Life Insurance right for you?
If the people in your life depend on your income, term life insurance may be one of the simplest and most affordable ways to protect their future.
You should consider Term Life Insurance if you..
Have children or dependents
Own a home or business
Have debts you'd want covered
Provide income for your household
Real Clients
What Our Clients Are Saying
Michelle & Dan F.
British Columbia
Sarah & Mark T.
Ontario · $750,000, 20-Year Term
Sarah & Mark T.
Ontario · $750,000, 20-Year Term
Why PureTerm
Everything You Need. Nothing You Don't.
4.8 rating from Canadian clients
No carrier bias. We shop all of them to find what's best for you.
No carrier bias. We shop all of them to find what's best for you.
No carrier bias. We shop all of them to find what's best for you.
Access to every major insurer in Canada, compared side-by-side.
Access to every major insurer in Canada, compared side-by-side.
Access to every major insurer in Canada, compared side-by-side.
Quotes within 48 hours. Coverage approved in under 2 weeks.
Quotes within 48 hours. Coverage approved in under 2 weeks.
Quotes within 48 hours. Coverage approved in under 2 weeks.
Our service is 100% free to you. We're paid by the insurer when you're covered.
Our service is 100% free to you. We're paid by the insurer when you're covered.
Our service is 100% free to you. We're paid by the insurer when you're covered.
Real people, provincially licensed, who actually pick up the phone.
Real people, provincially licensed, who actually pick up the phone.
Real people, provincially licensed, who actually pick up the phone.
Know your number before you speak to anyone. No email required.
Know your number before you speak to anyone. No email required.
Know your number before you speak to anyone. No email required.
Common Questions
Your Questions, Answered.
How does PureTerm find me the best rate?
Our brokers shop your quote across 15+ Canadian insurers simultaneously. Because we're independent, we have no incentive to favour one carrier — we simply find the policy that gives you the most coverage for the best price.
What provinces do you serve?
We serve all of Canada except Quebec. This includes Ontario, British Columbia, Alberta, Manitoba, Saskatchewan, Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador, Northwest Territories, Yukon, and Nunavut.
How much life insurance do I actually need?
A common starting point: 10× your annual income, typically enough to cover your mortgage, debts, final expenses, and provide some income replacement for your family. Our coverage calculator walks you through this in under two minutes and gives you a personalized range.
How long does it take to get covered?
Most clients receive quotes within 48 hours and are fully covered within 2 weeks. Some term policies can be approved same-day depending on the carrier and your health profile.
Do I need a medical exam?
Not always. Many term life policies under $2M can be approved with just a health questionnaire. Your broker will let you know upfront which carriers require an exam based on your age and coverage amount.
How does PureTerm find me the best rate?
Our brokers shop your quote across 15+ Canadian insurers simultaneously. Because we're independent, we have no incentive to favour one carrier — we simply find the policy that gives you the most coverage for the best price.
What provinces do you serve?
We serve all of Canada except Quebec. This includes Ontario, British Columbia, Alberta, Manitoba, Saskatchewan, Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador, Northwest Territories, Yukon, and Nunavut.
How much life insurance do I actually need?
A common starting point: 10× your annual income, typically enough to cover your mortgage, debts, final expenses, and provide some income replacement for your family. Our coverage calculator walks you through this in under two minutes and gives you a personalized range.
How long does it take to get covered?
Most clients receive quotes within 48 hours and are fully covered within 2 weeks. Some term policies can be approved same-day depending on the carrier and your health profile.
Do I need a medical exam?
Not always. Many term life policies under $2M can be approved with just a health questionnaire. Your broker will let you know upfront which carriers require an exam based on your age and coverage amount.
Don't Wait - Get Coverage Today
The longer we wait, the more expensive it gets. Lock in your rate today.
4.7 rating based on 500+ Canadians
Don't Wait - Get Coverage Today
The longer we wait, the more expensive it gets. Lock in your rate today.
4.7 rating based on 500+ Canadians
Don't Wait - Get Coverage Today
The longer we wait, the more expensive it gets. Lock in your rate today.
4.7 rating based on 500+ Canadians