Privacy Policy
Last updated: June 17, 2026
PureTerm ("we," "us," or "our") is committed to protecting your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws. This Privacy Policy explains how we collect, use, and disclose your information when you visit pureterm.ca.
1. Information We Collect
We may collect the following types of personal information:
- Contact information — name, email address, and phone number submitted through our forms
- Coverage information — income, age, mortgage balance, and other inputs you provide in our coverage calculator
- Usage data — pages visited, time spent on site, browser type, and referring URLs (collected via cookies and analytics tools)
2. How We Use Your Information
We use your information to:
- Connect you with a licensed Canadian insurance broker
- Respond to your inquiries
- Improve our website and services
- Send relevant follow-up communications (with your consent)
- Comply with legal obligations
3. Sharing Your Information
We share your information with licensed insurance brokers in your province for the purpose of providing you with insurance quotes and advice. We do not sell your personal information to third parties.
We may share data with trusted service providers (such as analytics and email platforms) who assist in operating our website, under strict confidentiality agreements.
4. Cookies and Tracking
We use cookies and similar technologies to understand how visitors use our site. This includes Google Analytics (GA4) for traffic analysis. You may disable cookies through your browser settings; however, some features of the site may not function properly.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
6. Your Rights
Under PIPEDA, you have the right to:
- Access the personal information we hold about you
- Request corrections to inaccurate information
- Withdraw your consent to the use of your information (subject to legal restrictions)
To exercise these rights, contact us at hello@pureterm.ca.
7. Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The updated date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy, please contact us at:
hello@pureterm.ca
